Laiqa wants to transform menstruating women’s experience of acquiring and using feminine hygiene options. It also wants to help women celebrate & embrace menstruation. It is envisioning to empower women to embrace and celebrate menstruation by making it a comfortable period. Its motto is, ‘Good for Her, Good for Earth’. The brand ultimately aims to help Indian women move past the stigma attached to menstruation by creating a platform for safe, healthy, and comfortable discussion.